Our Story

We first met on the snowy hills of Ithaca NY, while attending Cornell University. We each began our careers at Procter & Gamble; Julie in New York and Kate in Boston. During our time at P&G, we developed a keen respect for the importance of consumer insight and brand management strategies. We were fortunate to join P&G’s New Business Development group in the mid 1990s where we discovered our entrepreneurial spirits. To pursue our passion for new business development, we left P&G in 2001 and formed Provisor Marketing. Over the past 15 years we have focused on creating “big brand” marketing strategies on small brand budgets.

Through our proprietary Brand Checkup process we work to fully understand each brand from initial consumer research to retail channel implementation. We delve deep into the data to understand their every aspect and to create unique, on-trend yet enduring strategies. As needed, we can help to implement these plans with the assistance of our many agency partnerships. We have worked with over 85 brands in 32 different categories. Combining our experience with our passion for small consumer brands, we can help you make a difference in the life of your brand and deliver exceptional results.