Our Story

We first met on the snowy hills of Ithaca NY, while attending Cornell University. We each began our careers at Procter & Gamble; Julie in New York and Kate in Boston. During our time at P&G, we developed a keen respect for the importance of consumer insight and brand management strategies. We were fortunate to join P&G’s New Business Development group in the mid 1990s where we discovered our entrepreneurial spirits. To pursue our passion for new business development, we left P&G in 2001 and formed Provisor Marketing. Over the past 15 years we have focused on creating “big brand” marketing strategies on small brand budgets.