Brand Business Model

To develop successful brand businesses, we focus on three key areas: Brand Strategy, Consumer Marketing and Marketing at the Point of Sale.

Through our years of experience, we have developed a proprietary approach we call the Brand Check Up ®, which we apply to every project.   The Brand Check Up starts first and foremost with consumer understanding and prime prospect identification. It then evaluates each core element of the brand business model (the 6 Ps) to ensure that each element is appropriately addressing the Prime Prospect needs.

This comprehensive approach to brand business modeling is what drives successful brands. Each project is tailored to the unique needs of the client – based on their specific objectives, needs and capabilities.  We can provide a comprehensive and complete Go-to-Market strategy to include tactical implementation, or we can focus on one specified element of the brand’s business model.