Our Clients

We work with a variety of brands. Typically, our clients can be described in one of the following ways: Small Brands with room to grow, Heritage Brands with timeless equity, Trailblazing Innovators or International Brands looking to enter the US market.

My favorite thing about working with Provisor is their ability to synthesize. Their deep market experience across so many categories means they quickly identify meaningful threads and tie them into a package. They have a keen ability to translate consumer insights into brand direction and strategy.

Michael A

Case Studies

We are proud of the results we have achieved on our client’s behalf… Here are a few specific examples of work we completed and the results they generated

BeeRx

Working with unique, natural and simple ingredient formulations, we developed an entirely new umbrella brand for this clean ingredient health and wellness brand that spans 3 distinct categories and 7 SKUs. We brought in key network partners to quickly and effectively develop the brand and present to major retailers.

Conducted in depth consumer research across multiple categories and consumer groups to understand consumer and market dynamics.
Developed a full brand business model
Leveraged our Quick Assess custom panels to confirm consumer acceptance of all creative brand elements.
Working with our partner Gelcomm we drafted, tested and completed the package design of 7 SKUs in just 16 weeks.
Net: We went from market assessment to market ready in 7 months!

Joint Flex^®

The JointFlex® brand saw an opportunity to grow in the topical analgesics category and wanted to move fast. Using Quick Assess we set out to confirm that their innovation and the corresponding business model were on target.

Target consumer identification
Innovation concept testing
Innovation package design development
Business model confirmation

The new innovation which scored 73% TTB

Within 6 months the brand extension was sold nationwide including Amazon, Walmart, CVS and Walgreens

In less than a year the new SKU volume had already exceeded expectations.

Moore’s Marinades and Sauces

Moore’s is a heritage brand born in Jasper, Alabama. Fenwick owned the brand but the brand was struggling to keep up with the changing marketplace. In 2013 we initiated work and continued to manage the brand through 2016. We completed the following:

Identified a more relevant Prime Prospect
Updated the brand Positioning
Updated the packaging graphics (a previous change had hurt the brand)
A new integrated trade marketing plan
Developed and implemented a new consumer marketing plan
Developed an innovation plan that led to 3 new product introductions in a 12 month span.

The updated packaging won the GDMA design award, but more importantly consumers responded and bought more Moore’s!

We turned the business around from declining -10% in 2013 to a growth trajectory that exceed sales and profit goals in 2016 and saw record sales and profits in 2017.

The innovative products delivered 100% incremental sales to the brand.

Our clients

Case Studies

BeeRx

Joint Flex®

Moore’s Marinades and Sauces

Our Team

Provisor Marketing

Joint Flex^®