We work with a variety of brands. Typically, our clients can be described in one of the following ways: Small Brands with room to grow, Heritage Brands with timeless equity, Trailblazing Innovators or International Brands looking to enter the US market.
My favorite thing about working with Provisor is their ability to synthesize. Their deep market experience across so many categories means they quickly identify meaningful threads and tie them into a package. They have a keen ability to translate consumer insights into brand direction and strategy.
We are proud of the results we have achieved on our client’s behalf… Here are a few specific examples of work we completed and the results they generated
Working with unique, natural and simple ingredient formulations, we developed an entirely new umbrella brand for this clean ingredient health and wellness brand that spans 3 distinct categories and 7 SKUs. We brought in key network partners to quickly and effectively develop the brand and present to major retailers.
Conducted in depth consumer research across multiple categories and consumer groups to understand consumer and market dynamics.
Developed a full brand business model
Leveraged our Quick Assess custom panels to confirm consumer acceptance of all creative brand elements.
Working with our partner Gelcomm we drafted, tested and completed the package design of 7 SKUs in just 16 weeks.
Net: We went from market assessment to market ready in 7 months!
The JointFlex® brand saw an opportunity to grow in the topical analgesics category and wanted to move fast. Using Quick Assess we set out to confirm that their innovation and the corresponding business model were on target.
Target consumer identification
Innovation concept testing
Innovation package design development
Business model confirmation
The new innovation which scored 73% TTB
Within 6 months the brand extension was sold nationwide including Amazon, Walmart, CVS and Walgreens
In less than a year the new SKU volume had already exceeded expectations.