What we do

We’ve helped over 90 brands in 35 categories—many just like yours! We work to understand your brand’s specific “job to be done” and then tailor each business model element in a unique business plan to help your brand succeed.

Our Business Model

Select each element in our business model graphic below to find out more about the work we do in each business model element.

Consumer
We learned at P&G that the consumer should be at the center of brand development - we always start here. We conduct research to understand their “job to be done”, purchase decision process and key purchase influencers.

We learned at P&G that the consumer should be at the center of brand development - we always start here. We conduct research to understand their “job to be done”, purchase decision process and key purchase influencers.

Consumer

Just because you can make it doesn’t mean you should! Having the right SKUs to meet consumer needs in packaging that grabs them off the shelf is an important part of any brand’s business model.

1. Product

1. Product
Just because you can make it doesn’t mean you should! Having the right SKUs to meet consumer needs in packaging that grabs them off the shelf is an important part of any brand’s business model.

2. Positioning
Your brand must speak to the consumer in language that they understand and that sets you apart from your competition. It includes the words and the creative you will use to establish a strong brand identity.

Your brand must speak to the consumer in language that they understand and that sets you apart from your competition. It includes the words and the creative you will use to establish a strong brand identity.

2. Positioning

Your packaging is your #1 marketing tool! Our package design partners make sure it stands out and clearly communicates your brand positioning

3. Packaging

3. Placement
It’s important to evaluate all places where a consumer might expect to purchase your brand. Being strategic about which retail channels and specific retailers a brand should consider will help a brand effectively and cost efficiently introduce their brand to their target consumer.

It’s important to evaluate all places where a consumer might expect to purchase your brand. Being strategic about which retail channels and specific retailers a brand should consider will help a brand effectively and cost efficiently introduce their brand to their target consumer.

4. Placement

4. Price
It’s all about value. The consumer needs to see value in the brand offering. Therefore, it’s important to look beyond retail shelf price to evaluate the value a brand delivers to the consumer.

5. Price

It’s all about value. The consumer needs to see value in the brand offering. Therefore, it’s important to look beyond retail shelf price to evaluate the value a brand delivers to the consumer.

5. Promotion
The goal with this business model element is to drive awareness and purchase intent with your consumer. With a targeted approach to marketing and trade promotion activities, a brand can drive sales in a cost-efficient way.

The goal with this business model element is to drive awareness and purchase intent with your consumer. With a targeted approach to marketing and trade promotion activities, a brand can drive sales in a cost-efficient way.

6. Promotion

Our Service Offerings

Brand Snapshot

With our Brand Snapshot, we quickly and cost effectively assemble a picture of your brand’s marketplace: the target consumer, competitive landscape, and market conditions. Based on that picture, we provide brand insights and recommendations to help
you strengthen the foundation of your brand.

Let's Learn Fast

Brand Check-Up^®

Using our Customer-centric approach and leveraging available data, we assess your brand’s potential in the US Marketplace. Using consumer research techniques, market analysis of category trends and assessment of key competitors we offer
recommendations for the business model elements that will help your brand succeed.

Let's Assess Your Brand

Commercialization

Once we’ve done the foundational brand strategy work, the heavy lifting begins: developing and executing a meaningful plan to commercialize your brand. From brand positioning to package design to marketing plan implementation, we manage from start to finish the necessary steps that help a brand quickly win in today’s omnichannel marketplace.

Commercialize YOUR Brand

Quick Assess

Powered by an AI driven proprietary database of 1MM+ consumers, Quick Assess is Provisor’s cost-efficient consumer sensing tool that can be used to very quickly understand your target consumer, test innovative product concepts or drive brand loyalty.

Let’s Learn Fast

Accelerated Innovation

Our Accelerated Innovation Model (AIM for short!) has two core phases: Ideation and Implementation. We not only deliver a process to identify innovative opportunities, but also a process to quickly test, learn from
and launch those concepts into the marketplace. Each innovation project is tailored to the client to ensure we deliver your business objectives.

AIM For More, Let's Talk

What we do

Our Business Model

Consumer

1. Product

2. Positioning

3. Packaging

4. Placement

5. Price

6. Promotion

Our Service Offerings

Brand Snapshot

Brand Check-Up^®

Commercialization

Quick Assess

Accelerated Innovation

Our Team

Provisor Marketing

What we do

Our Business Model

Consumer

1. Product

2. Positioning

3. Packaging

4. Placement

5. Price

6. Promotion

Our Service Offerings

Brand Snapshot

Brand Check-Up®

Commercialization

Quick Assess

Accelerated Innovation

Our Team

Provisor Marketing

Brand Check-Up^®