Our story

We first met on the snowy hills of Ithaca NY, while attending Cornell University. We each began our careers at Procter & Gamble; Julie in New York and Kate in Boston. During our time at P&G, we developed a keen respect for a deep understanding of the consumer and targeted brand management strategies. Together we joined P&G’s New Business Development group in the mid 1990s where we discovered our entrepreneurial spirits.  In 2001, to pursue our passion for new business development and innovation, we  formed Provisor Marketing. Over the past 17 years we have worked with our clients to accelerate brand growth in a cost-efficient way—always focused on Small Brand Agility with Big Brand Know-How!  We are certified as a Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC).