As the ongoing “new normal” keeps throwing wrenches into our work lives, we continue to miss talking all things branding with fellow industry professionals. This letter was designed to provoke an exchange of thought between the cognitive and creative in modern branding. We hope you’ll read and take something away from it. The consumer’s path to […]
With today’s Zoom, social distancing, and WFH, we miss talking all things branding with fellow industry professionals. This letter was designed to provoke an exchange of thought between the cognitive and creative in modern branding. We hope you’ll read and take something away from it. Through our years of experience in brand strategy and design, […]
Today, the consumer shopping experience is dramatically changing. Brands need to move fast to stay relevant. As the year closes out, we know you need answers to prep for 2021, but may lack the time and funds for big budget research. How can you inexpensively and quickly gather the info you need to get answers to your most pressing business questions? Easy: Quick Assess […]
We recently had the opportunity to attend a webinar put on by WE, entitled WE MOVE FORWARD SERIES: Next Gen in Our Next Chapter. The webinar discussed how diversity and inclusion was viewed through the lens of younger generations—specifically Millennials and Gen Z. It was well worth an hour of our time! A few thoughts […]
We had the opportunity to share our experience with AI and Accelerated Innovation at the CHPA Marketing Conference yesterday. This article shows another example of how developments in AI are impacting our industry daily. Imagine the data that might be collected from thousands of consumers in thousands of stores…providing insights on how they ask for […]
This article in Entrepreneur dives into how you can discover innovation success through a process of trial and error. In other words: don’t be afraid to fail. Failing fast and failing cheap can speed up the innovation process by providing much-needed lessons for improvement on future innovations. Try utilizing quick and on-trend research methods using Artificial Intelligence to gather “real […]
How does a brand root itself in consumers’ minds to become their go-to when purchasing? This article from Wharton details the human brain’s preference for the positive and gives insight into building your brand’s unique, memory-fueled “Connectome.” Here are our major takeaways: Strong brands don’t have to have one powerful idea or concept, rather they […]
Innovation is the fuel that keeps a company growing, especially in today’s fast paced marketplace. Here is a link to a discussion around Apple and whether they are maintaining their edge with regard to innovation. Here are a few takeaways on how this could apply to your business: Invention vs. Innovation – your company needs […]
Creating value is always a hard task when developing and growing a brand in today’s crowded marketplace. Focusing on the consumer, their “job to be done” and the emotional component of the brand all contribute to how much value the target consumer assigns to the product. This becomes especially important for small and mid-sized brands […]
We had the opportunity to run an online “AI” powered focus group last month on behalf of one of our clients. At every industry event we have been to this year artificial intelligence (AI) has been discussed: it’s imminent, intimidating and inevitable. When we had the opportunity to employ AI in a qualitative format with […]