Entries by Julie McPeek

What We’re Watching: How AI Innovation is Transforming Retail

We had the opportunity to share our experience with AI and Accelerated Innovation at the CHPA Marketing Conference yesterday. This article shows another example of how developments in AI are impacting our industry daily. Imagine the data that might be collected from thousands of consumers in thousands of stores…providing insights on how they ask for […]

What We’re Watching: How a Brand’s Short-term Failures Can Equal Long-term Success

This article in Entrepreneur dives into how you can discover innovation success through a process of trial and error. In other words: don’t be afraid to fail. Failing fast and failing cheap can speed up the innovation process by providing much-needed lessons for improvement on future innovations. Try utilizing quick and on-trend research methods using Artificial Intelligence to gather “real […]

What We’re Watching: The Power of Positive Thought – Planting Your Brand in the Consumer’s Subconscious

How does a brand root itself in consumers’ minds to become their go-to when purchasing? This article from Wharton details the human brain’s preference for the positive and gives insight into building your brand’s unique, memory-fueled “Connectome.” Here are our major takeaways: Strong brands don’t have to have one powerful idea or concept, rather they […]

What We’re Watching: The Consumer’s Pyramid of Value

Creating value is always a hard task when developing and growing a brand in today’s crowded marketplace.  Focusing on the consumer, their “job to be done” and the emotional component of the brand all contribute to how much value the target consumer assigns to the product.  This becomes especially important for small and mid-sized brands […]

AI Learning – Sounds Scary – It’s Great.

We had the opportunity to run an online “AI” powered focus group last month on behalf of one of our clients. At every industry event we have been to this year artificial intelligence (AI) has been discussed: it’s imminent, intimidating and inevitable. When we had the opportunity to employ AI in a qualitative format with […]

What We’re Watching: Trends in 2018

As January comes to a close, we’re looking into new and continuing marketing trends to keep an eye on in 2018.  High on the list is the unexpected transformation of competitor into potential partner.  In 2017, we saw Amazon’s acquisition of Whole Foods, a partnership that rocked the foundation of grocery retail (a category which will likely […]

Provisor News: Provisor Attends P&G Alumni Global Conference

We had the opportunity to attend the 7th bi-annual P&G Alumni Conference held earlier this month in Cincinnati.  We enjoyed returning to the city (which has seen a great revitalization since last we were there) and re-connecting with former colleagues and friends.  The conference spanned three days and covered topics like innovation, global market trends and […]