As January comes to a close, we’re looking into new and continuing marketing trends to keep an eye on in 2018. High on the list is the unexpected transformation of competitor into potential partner. In 2017, we saw Amazon’s acquisition of Whole Foods, a partnership that rocked the foundation of grocery retail (a category which will likely be pressured even more in 2018 to turn to e-commerce). With the continued expansion of Amazon, brands might take note and look to join together in their efforts to innovate in the marketplace in 2018. This trend could create several interesting, unexpected partnerships and cause brands to think outside the box.
In this enlightening video, L2 discusses this and other trends of the last year, as well as what we might expect in 2018.