As January comes to a close, we’re looking into new and continuing marketing trends to keep an eye on in 2018. High on the list is the unexpected transformation of competitor into potential partner. In 2017, we saw Amazon’s acquisition of Whole Foods, a partnership that rocked the foundation of grocery retail (a category which will likely […]
A primary element of a solid brand strategy is package design – it’s one of our favorite “P”s in our Brand Check Up process. It is important for all brands but even more so for small and mid-sized brands to differentiate themselves on the shelf (often where they are most visible) from the competition. Packaging […]
We had the opportunity to attend the 7th bi-annual P&G Alumni Conference held earlier this month in Cincinnati. We enjoyed returning to the city (which has seen a great revitalization since last we were there) and re-connecting with former colleagues and friends. The conference spanned three days and covered topics like innovation, global market trends and […]
An active alumni of Cornell University, Julie McPeek is no stranger to paying the campus a visit for reasons both personal and professional. Her youngest daughter Kiley is currently a senior at the university and both Julie and Kate have returned to campus several times since founding Provisor Marketing as guest speakers for Professor Deborah Streeter’s entrepreneurship […]
Business Insider CEO Henry Blodget takes a look at what has happened to the Whole Foods model since Amazon took over and what it could mean for the grocery industry at large.
Interesting insight into how the Amazon takeover of whole foods will change the way consumers shop.
Fenwick Brands invests in CPG brand Cookie Chips.
Interesting examples of successful co-branded marketing campaigns and why two brands are often able to come together to make each other stronger in their industries.
An interesting discussion on the future of marketing using artificial intelligence–the opportunities it opens for brands and the challenges it creates.
As a strategic partner at Fenwick Brands, Provisor Marketing celebrates the CPG investor closing its first committed investment fund.