Entries by Julie McPeek

What We’re Watching: Trends in 2018

As January comes to a close, we’re looking into new and continuing marketing trends to keep an eye on in 2018.  High on the list is the unexpected transformation of competitor into potential partner.  In 2017, we saw Amazon’s acquisition of Whole Foods, a partnership that rocked the foundation of grocery retail (a category which will likely […]

Provisor News: Provisor Attends P&G Alumni Global Conference

We had the opportunity to attend the 7th bi-annual P&G Alumni Conference held earlier this month in Cincinnati.  We enjoyed returning to the city (which has seen a great revitalization since last we were there) and re-connecting with former colleagues and friends.  The conference spanned three days and covered topics like innovation, global market trends and […]

Provisor News: Julie McPeek Gives Marketing Lecture at Cornell University

An active alumni of Cornell University, Julie McPeek is no stranger to paying the campus a visit for reasons both personal and professional.  Her youngest daughter Kiley is currently a senior at the university and both Julie and Kate have returned to campus several times since founding Provisor Marketing as guest speakers for Professor Deborah Streeter’s entrepreneurship […]