will change the way consumers shop

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Interesting insight into how the Amazon takeover of whole foods will change the way consumers shop.

examples of successful co-branded marketing campaigns

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Interesting examples of successful co-branded marketing campaigns and why two brands are often able to come together to make each other stronger in their industries.

the future of marketing using artificial intelligence

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An interesting discussion on the future of marketing using artificial intelligence–the opportunities it opens for brands and the challenges it creates.

how to strive for constant innovation in marketing

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Brand strategies from a former P&G and Coca-cola marketing exec on how to strive for constant innovation in marketing–from the fundamentals of brand positioning to opportunities that can come from marketing crises.

two-part exclusive interview

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Longtime partner Persuadable Research Corporation conducts a two-part exclusive interview with co-founders of Provisor Marketing Kate Jones and Julie McPeek about the importance of consumer research in brand and product marketing.