will change the way consumers shop

Interesting insight into how the Amazon takeover of whole foods will change the way consumers shop.

examples of successful co-branded marketing campaigns

Interesting examples of successful co-branded marketing campaigns and why two brands are often able to come together to make each other stronger in their industries.

the future of marketing using artificial intelligence

An interesting discussion on the future of marketing using artificial intelligence–the opportunities it opens for brands and the challenges it creates.

how to strive for constant innovation in marketing

Brand strategies from a former P&G and Coca-cola marketing exec on how to strive for constant innovation in marketing–from the fundamentals of brand positioning to opportunities that can come from marketing crises.

two-part exclusive interview

Longtime partner Persuadable Research Corporation conducts a two-part exclusive interview with co-founders of Provisor Marketing Kate Jones and Julie McPeek about the importance of consumer research in brand and product marketing.